Advertising Agencies in NYC Offering Branding, Identity & Logo Design Services

A logo is neither your brand, nor it reflects your business identity. Branding, Identity & Logo Design all three have distinct roles that jointly, form an alleged image for a business enterprise or its product.

In today’s blog, I wish to explain the basic distinction between these three very important services been provided by majority of the leading advertising agencies in NYC. As many service takers can be seen getting confused between each of these services.

• A Brand – The apparent emotional company image as a whole.
  
  
• An Identity – The visual facets that is a part of the entire brand.
  
  
• A Logo – The marks or icons identifying a business in its most elementary form.
  
  

In simple words, a ‘brand’ can be described as an organization, service or product with a ‘charisma’ that is formed by the opinions of its customers. Thus it can be inferred that a brand cannot be created by any designer instead only customers can make or build a brand. But, yes a designer or an advertising agency can surely form a brand’s foundation.

The identity or ‘image’ of a company is made up of several visual devices, i.e. anything visual that represents the business is- Identity. It includes: a logo, stationery, marketing collateral, products and packaging, apparel design, messages and actions, etc.

The logo on the other hand, is the corporate identity and brand all engrossed into one acknowledgeable mark which is the icon and symbol of the entire business.

However, all three are interconnected with each other. So, the next time you approach any advertising agencies in NYC, be clear between the distinctions between a logo-identity-band.

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